MA Digital Marketing

Digital marketing masters (European Bologna ECTS). MA Digital Marketing at Silesian Eurasia University: 6 assessed courses, 180 credits and 1,800 notional learning hours, at 10 hours per credit. The hours on each course add up to that total. Seminars run online. A Katowice campus route is published separately from this online award. MA Digital Marketing is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 180. Students move from Audience and offer through Audience and offer; Channel plan; Message and creative; Measurement; Campaign file; Capstone: marketing file, and finish on Capstone: marketing file. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Produce a professional file in Digital Marketing Choose a method and write what the evidence cannot support Keep a record a third party can review Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

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